The Kenexa Research Institute (KRI) recently examined how workers feel about their organization’s green and sustainable business practices. The Kenexa Green Business Study database includes survey results from workers in Canada, France, Germany, India, Spain, the United Kingdom, and the United States.
According to the survey, employees in India reported the most frequent positive responses (85 per cent) to the question of whether their organization had green/environmentally friendly business practices. In comparison, only 6 of 10 organizations in the U.S. whose workers responded to the question were in agreement. The findings demonstrate that, even in a time of fairly substantial economic challenges for most organizations, many are still practicing green or eco-friendly efforts.
Further analysis of the data shows that organizations in the U.S. lag significantly behind organizations in the U.K., Germany, France, Canada, India, and Spain in terms of formally outlining their environmental position, providing a clear description of the organization’s environmental objectives, having genuine efforts for protecting the environment, and encouraging their employees’ creativity to find ways to protect the environment.
In a somewhat different pattern, however, employees in U.S. organizations reported feeling more pride in working for their organization when the organization was employing green business practices (57 per cent) than did employees in the other countries in this study (49 per cent average), except for those workers in India (80 per cent). Further, employees in the U.S. (54 per cent) and in India (71 per cent) reported more favourable responses toward their organization’s efforts to prioritize their environmental practices in how they operate.
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