The American Society of Safety Engineers, founded in 1911, has changed its name to the American Society of Safety Professionals (ASSP), in addition to rebranding with a refreshed logo, redesigned website and revamped social media presence/channels. The organization represents more than 37, 000 members globally.
The name change encapsulates the diversity of the kinds of professionals who work at different levels with different areas of expertise in the dynamic OHS field.
"We're evolving with our profession to stay at the forefront of workplace safety advancements," said ASSP president, Jim Smith. "Our members are involved in various management systems and technical safety areas such as risk assessment, hazard identification, injury prevention and workers' compensation. They also work to improve human and organizational safety performance."
ASSP's updated brand aims to better reflect its current membership and hopes to put the organization in a position for growing with young and emerging safety professionals. The society stated that the new name better conveys to prospective members that they don't have to be engineers to join because ASSP members work across all industries around the world to create safe and health work environments that by preventing injuries, illnesses and fatalities.
As for the organization's social media presence, ASSP has a new Twitter feed, a revamped Facebook page and an updated LinkedIn company page so people can stay informed on up-to-date workplace safety news, educational opportunities and global events. Their website, www.assp.org, also has been entirely redesigned to showcase what the society wants to strive for: education, advocacy, standards and member communities.
ASSP's new brand will be on display at its Safety 2018 Professional Development Conference & Exhibition in San Antonio, TX, kicking off today. The event will run until June 6 at the Henry B. Gonzalez Convention Center.